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10 Must-Have Marketing Tools For Small Businesses.jpeg10 Must-Have Marketing Tools For Small Businesses

Posted on May 29th, 2018

Running a small business can be expensive. You have to pay rent, wages, utility bills, and much more. Not to mention accounting services and equipment maintenance.

Whether you’re just getting started or looking to cut your expenses, there are ways to save money. For example, you could use the best marketing tools rather than outsourcing SEO and PPC.

Nowadays, business owners have access to hundreds of online tools that can streamline their marketing efforts. Some are free or require a small monthly fee. Others cost slightly more but pay off in the long run.

With the right apps, you’ll save time and money. Plus, you’ll maximize your ROI and get the most out of your advertising efforts.

Start with these 10 must-have marketing tools for small businesses.

MOZ Open Site Explorer

This free tool provides accurate insights into your competitors’ backlink profiles. You can see who’s linking to their pages as well as to your own pages.

Let’s say your main competitor has links from popular blogs and trusted news sites. Reach out to those blogs and offer to write guest posts. Send out press releases to get your content published on news websites.

These strategies will help you acquire quality links and boost your SEO efforts. A strong link profile will show the search engines that your site is relevant and trustworthy.


With over four million users, Buffer is one of the best social media management tools out there. This handy app allows you to quickly schedule and publish posts for your social accounts on Facebook, Twitter, and other platforms.

Once you sign up, you’ll gain access to a user-friendly dashboard. From here, you can fully manage your social media pages, write posts, and reach your audience.


Want to create stunning landing pages but you can’t afford to pay for web design? Try UnBounce!

This online tool makes it easy to create beautiful landing pages without having to rely on developers. Marketers can also conduct A/B testing to see which pages convert best.

Unbounce can also automatically change your pages’ copy to match specific audiences. Furthermore, it enables users to embed Google Analytics and track their metrics.


Internet users are always on the go. Most times, they prefer videos and infographics rather than text. Visual content is easier to digest and more engaging.

Engagement rates for Facebook posts with images are 2.3 times higher than those for posts with no images. If your tweets have photos or images, they could get about 150 percent more shares than text-only tweets.

With Canva, marketers can create beautiful images for their blogs and social pages. You can even use this tool to edit photos and craft album covers, business cards, or gift certificates.

Members have access to over 400,000 free photos, unlimited storage, and team functionalities.

The basic membership is free, so give it a try!


If your business relies heavily on infographics, Piktochart is the way to go. This basic yet versatile tool makes it easy to create diagrams, infographics, presentations, and reports.

All you need to do is to bring your data, choose a template, and customize your work. Thanks to Piktochart’s drag-and-drop editor, you won’t have to write a single line of code.


The acronym HARO stands for Help a Reporter Out. This online platform connects journalists and sources, making it ideal for businesses looking to get some free press coverage.

Once you register as a source, you can pitch reporters and reply to source requests. This service offers both free and paid memberships. The free version allows you to pitch journalists via email.

Depending on your niche, you could get your story published on the most popular sites around the globe. Time, Chicago Tribune, Reuters, and The New York Times are just a few examples.


Touted as one of the best marketing tools for small businesses, Chattypeople allows you to easily create chatbots for Slack and Facebook Messenger. This way, you can stay in touch with your audience 24/7 and address their inquiries in real time.

As a business owner, it’s your responsibility to provide superior customer service. A whopping 78 percent of buyers have bailed on a transaction because of a poor service experience.

By using chatbots, you’ll grow your revenue and increase audience engagement.

Google Analytics

Digital marketing and SEO go hand in hand. Google Analytics, one of the best free SEO tools, can show you exactly where your customers come from and what pages they visit on your site or blog.

Your only job is to add a line of code to your website. Once you’re done, you can track visitors’ actions in real time. This tool displays key metrics, such as website traffic, bounce rates, conversion rates and more.


With BuzzSumo, you’ll get data-driven insights into your audience and their specific needs. Marketers can easily find out which posts get the most shares and who’s linking to their competitors.

As long as you post content on your suite or blog, you can’t ignore this tool. It’s ideal for competitor research, content discovery, brand monitoring, and influencer marketing.

Big names like Expedia, Yahoo, and IBM rely on it to reach their audience and develop powerful content marketing campaigns. Try it for free or take a quick tour to see how it works!


Another great tool for sales, marketing, and customer support is Intercom. This platform shows where your prospects are getting tripped up so you can solve their problems in real time.

Intercom is packed with helpful features to help marketers capture and convert leads. Users can send in-app and push messages, install live chat, and leverage the power of chatbots.

Maximize Your ROI with the Best Marketing Tools for Small Businesses

Who says that running successful campaigns has to cost a fortune? With the best marketing tools for small businesses, you’ll get better results in less time.

These apps are convenient and accessible, so it’s no need to hire a team of experts. Simply show your employees how to use them – or try them yourself.

To get the most out of your marketing efforts, check out the FunnelMaker too. Our product delivers cutting-edge tools for email marketing, campaign analysis, and customer relationship management.

We provide over 120 email templates for a personalized customer experience. You can even create customized contracts using our product. Try it today – we are here to help your small business grow!

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