Compare FunnelMaker

FunnelMaker vs Pardot

Instead of opting for expensive marketing software, choosing an integrated platform will save you a ton of time and money. As a standalone marketing platform, Pardot can cost you upwards of $1000/month. FunnelMaker comes packed full with both CRM, marketing automation, project management and ticketing, which means you only have to subscribe to one platform at the fraction of the price, with no additional work on your end. With Pardot, you will have to integrate a CRM solution, making the implementation quite costly. Sounds exhausting (and expensive) just talking about it! Plus, FunnelMaker’s marketing tools are simple enough for the most novice users and feature-rich enough for even the most seasoned marketing technologist.

Feature FunnelMaker Pardot
Setup Fee $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) Annual Contract Required
Price (based on 5,000 contacts) $249/month $2,000/month for up to 10,000 contacts
Free Trial Included Not Available
Monthly Emails Unlimited Unlimited
Users Unlimited Not Available
Customer Relationship Manager (CRM) Included Not Available (plugin required)
Lead / Opportunity Management and Tracking Included Included, requires extra CRM integration, limited to only 100 custom fields
Lead Scoring Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) Included, requires extra CRM Integration
Predictive Analytics Included Not Available
Realtime Alerts Included Limited, requires extra CRM integration
Realtime Social Collaboration Included Not Available
Email Targeting Included Included, requires extra CRM integration
Email Tracking Included Included
Email Templates Included 36 Included with Limited Customization
Surveys Included Not Available
Media File Sharing & Storage Included Included, but limited tracking
Event Registration Included Included
Project Management Included Not Available
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included
Website Tracking with Campaign Filtering Included, and with CRM integration Included, but limited CRM integration
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included
Free SSL with Websites Included Included
Online Stores / Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Only available through landing pages and forms, no shopping cart abandonment
Lead Capture / Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Included, limited CRM integration
Blogging Tools Included Included, but not personalized to webpage visitors
CRM and Marketing Workflows Included Included, limited CRM integration
Booking Calendar Included Not Available
Contact Research Included Included
Mobile Marketing $1.20 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Opt-in available through SMS if not already in the CRM and capabilities to market on responses

SMS and MMS messaging included for sending text messages or picture messages
Not Available
Mobile App Included Included
Rank in Indepedent Red Pill Email Marketing Study #1 Did Not Qualify
Lead Risk Assessment for Tickets and Forms Included Not Available
Click-to-Call Capability Included Included
Print on Demand Included Included
Free Third-Party Integrations Included Included
Campaign and Affiliate Tracking Included Included
A/B Testing Included Included
Learning Management System (LMS) Included Not Available
Drag and Drop Marketing Automation Builder Included Not Available
Global Action Map Included Not Available
Privacy Shield Included Included
Document Management Included Included
Digital Document Signing Yes, and also third party integration Only through 3rd party integration
Proposal Generation Tools Included Only through 3rd party integration
Custom Objects Included Included