Compare FunnelMaker

FunnelMaker vs Marketo

An effective marketing automation strategy must incorporate CRM data into the mix. If you don’t, you miss out on valuable opportunities to personalize, engage, and sell more. Not to mention, two platforms are more difficult and costly to integrate than an all-in-one system like FunnelMaker. On top of that, the more technology you stack up, the chances of inaccurate and misaligned data skyrocket significantly. An integrated CRM and marketing automation tool can help you do more with less. While Marketo is a widely-used platform, it can be quite pricey for a small business looking to start with marketing automation. Not to mention, the additional costs that you’ll take on with third-party platforms to help you integrate your sales, marketing, and operations.

Feature FunnelMaker Marketo
Setup Fee $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) Annual Contract Required
Price (based on 5,000 contacts) $249/month $3,195/month
Free Trial Included Available if Qualified
Monthly Emails Unlimited Unlimited
Users Unlimited 20 Maximum
Customer Relationship Manager (CRM) Included Included with integration
Lead / Opportunity Management and Tracking Included Included, but requires extra CRM integration
Lead Scoring Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) Included, but requires extra CRM integration
Predictive Analytics Included Only available through third party integration
Realtime Alerts Included Limited, requires CRM integration
Realtime Social Collaboration Included Not Available
Email Targeting Included Included, but requires extra CRM integration
Email Tracking Included Included
Email Templates Included Included but with limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Included
Event Registration Included Included
Project Management Included Not Available
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included, but limited scope and integration
Website Tracking with Campaign Filtering Included, and with CRM integration Included, but limited CRM integration
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included, but cannot be personalized
Free SSL with Websites Included Not Available
Online Stores / Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Limited reporting, automation, and no shopping cart abandonment
Lead Capture / Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Included, limited CRM integration
Blogging Tools Included Not Available
CRM and Marketing Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing $1.20 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Opt-in available through SMS if not already in the CRM and capabilities to market on responses

SMS and MMS messaging included for sending text messages or picture messages
Available as add-on
Mobile App Included Not Available
Rank in Indepedent Red Pill Email Marketing Study #1 Did Not Qualify
Lead Risk Assessment for Tickets and Forms Included Not Available
Click-to-Call Capability Included Included
Print on Demand Included Included
Free Third-Party Integrations Included Included
Campaign and Affiliate Tracking Included Available through third party integration
A/B Testing Included Included
Learning Management System (LMS) Included Not Available
Drag and Drop Marketing Automation Builder Included Not Available
Global Action Map Included Not Available
Privacy Shield Included Included
Document Management Included Not Available
Digital Document Signing Yes, and also third party integration Not Available
Proposal Generation Tools Included Only through 3rd party integration
Custom Objects Included Included