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FunnelMaker vs Ontraport

Choosing the right business operating software is a journey, and it’s important to try different systems before committing to ‘the one’. Does the platform you’re investigating have all the functionality your business requires? The customer experience is the sum of every interaction a lead has with your customer, which is why it is critical to take into account customer service, events, and other operational data sets. Building these integrations can significantly increase total cost of ownership. Avoid these costs by investing in a true all-in-one platform. Ontraport has a lot of the basic features a business needs, but does not include features like ticketing and event management, that tie your entire customer experience together.

Feature FunnelMaker Ontraport
Setup Fee $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) None
Price (based on 10,000 contacts) $349/month $297/month
Free Trial Included Live Demo Only
Monthly Emails Unlimited 100,000 emails per month
Users Unlimited 2 maximum, unlimited additional users are $47/month
Customer Relationship Manager (CRM) Included Included, but only given 150 max contact fields
Lead / Opportunity Management and Tracking Included Included
Lead Scoring Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) Included
Predictive Analytics Included Not Available
Realtime Alerts Included Limited (only on landing pages you create)
Realtime Social Collaboration Included Not Available
Email Targeting Included Included
Email Tracking Included Included
Email Templates Included Included but with limited customization
Surveys Included Included and can create short surveys based on custom fields
Media File Sharing & Storage Included Included
Event Registration Included Included
Project Management Included Not Available
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included but only integrates with Facebook
Website Tracking with Campaign Filtering Included, and with CRM integration Included
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included
Free SSL with Websites Included Not Available
Online Stores / Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Limited to only landing pages with forms to collect payments
Lead Capture / Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Included
Blogging Tools Included Not Available
CRM and Marketing Workflows Included Included
Booking Calendar Included Not Available
Contact Research Included Included
Mobile Marketing $1.20 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Opt-in available through SMS if not already in the CRM and capabilities to market on responses

SMS and MMS messaging included for sending text messages or picture messages
Included 2 way text messaging
1st phone # is free, additional are $5/month
.02 cents/SMS to US and Canada and .06 to other countries
Opt-in avaialble through SMS if not already in the CRM and capabilities to market on responses.
Mobile App Included Not Available
Rank in Indepedent Red Pill Email Marketing Study #1 Did Not Qualify
Lead Risk Assessment for Tickets and Forms Included Not Available
Click-to-Call Capability Included Included
Print on Demand Included Included
Free Third-Party Integrations Included Included
Campaign and Affiliate Tracking Included Included
A/B Testing Included Included
Learning Management System (LMS) Included Not Available
Drag and Drop Marketing Automation Builder Included Not Available
Global Action Map Included Not Available
Privacy Shield Included Included
Document Management Included Not Available
Digital Document Signing Yes, and also third party integration Only through 3rd party integration
Proposal Generation Tools Included Only through 3rd party integration
Custom Objects Included Included